VBPD Announces First and Second Quarter My90 Feedback

Earlier this year the Virginia Beach Police Department (VBPD) announced the launch of My90, a new community engagement tool from Axon. My90 is used to engage the public, collect confidential feedback, and improve outcomes following service calls by sending short surveys to people who have called 9-1-1.

The data VBPD receives with this tool allows the Department to see the impact it’s having and take appropriate action in real-time. Additionally, My90 provides community members a convenient option to provide valuable input while maintaining their privacy. With My90, VBPD will facilitate genuine community engagement to measure what is working well and what needs extra attention.

VBPD is pleased to share the My90 results from the first half of 2023 which showed an overall satisfaction rating of 83% by people surveyed, expressing a positive view of the Department. 89% said they were treated with respect; 87% said they were treated fairly.

“This is a different approach to how we’ve looked at data in the past. Instead of looking at trends on an annual basis, the data we receive with My90 allows us to see the impact we are having in our community in near real-time and shift accordingly where necessary,” said Police Chief Paul W. Neudigate. “This technology allows us to take our approach to data, transparency, and public engagement to the next level.”

Survey takers are asked questions about their view of the Department: if they felt they were treated respectfully and fairly, if they felt they were listened to if they understood what information was relayed, and if they had their questions answered. Respondents are also asked if they received the help they needed, and if not, what was the main reason. They are asked about their top concerns in the community, and what they would most like VBPD to do to improve safety. They are also asked basic demographic questions.

Visit https://police.virginiabeach.gov to review the My90 reports for the first and second quarters of 2023.