December 28, 2022

City of Virginia Beach Celebrates 60th Anniversary with Mayor’s H.O.P.E Initiative, Public Input Survey, Brand Refresh and Community Activations

The City of Virginia Beach looks to celebrate 60 years of growth in 2023 with a new community network initiative, a modernized logo and several community activations for residents to participate in throughout the year. Honoring the strategic merger of Princess Anne County and Virginia Beach that took effect Jan. 1, 1963, residents are also invited to share their ideas on where they want Virginia Beach to be in the next 60 years.

Mayor’s Helping Our People Excel (H.O.P.E.) Initiative

The Mayor’s Helping Our People Excel (H.O.P.E.) Initiative seeks to recognize and strengthen those who are committed to making their community and Virginia Beach an even better place through a certification program and cross group networking. Individuals, community groups, faith-based organizations and corporate entities are encouraged to apply to become “Champions of H.O.P.E.” at Once reviewed, applicants will receive a digital certificate, promotional social media graphics package, notifications for collaboration opportunities based on their needs and invitations to tabletop discussions with the mayor.

“Virginia Beach is filled with people who are generous, giving and who care for each other, but I’ve heard that networking can be difficult,” said Mayor Bobby Dyer. “Through this new program, we can harness that energy and generosity, help fill the need for purposeful connections and work together as one.”

Mayor Dyer will select three applicants that are received between Jan. 1 and Feb. 15 to be featured in his 2023 State of the City address. This is an ongoing initiative, and applications can be received on a continuous basis.

Resident Input Survey: Next 60 Years

Residents are invited to share their ideas for the future by answering the question “What do you hope for Virginia Beach in the next 60 years?” via a public input survey on The survey will be open through April 1, 2023, and results shared with City Council. The City of Virginia Beach will be partnering with Virginia Beach City Public Schools in 2023 to have students answer the same question via sticky note art installations.

City of Virginia Beach Organizational Brand Refresh

The City of Virginia Beach organizational logo has been refreshed in 2023. Key features include:

  • a fresh color palette inspired by the City seal
  • a modernization of the ‘VB’ symbol with two wave features that reflect both water and natural, cultural and agricultural assets
  • a contemporary font to improve readability and compliance

“From a recruitment marketing perspective, this initiative will help the City of Virginia Beach set itself apart from other municipalities around the country when trying to attract talent,” said City of Virginia Beach Communications Director Tiffany Russell. “This refreshed identity conveys a modern, diverse, friendly and trustworthy public service workforce that seeks to drive innovation and change in order to enrich the quality of life for our residents.”

60 Years Logo for Local Businesses

A commemorative 60th anniversary logo and celebratory business toolkit is available to the public to download open source at To attract consumer interest, local businesses are invited to use the 60th logo on their promotional signage, restaurant menus, retail specials and more.

City Departments Celebrate the 60th

Throughout 2023, several City departments are creating unique activations in support of the 60th celebration. Some of the activations include, but are not limited to:

  • Cultural Affairs will provide new VB logo stickers at several historic locations, cultural events, the Sandler Center and education centers (while supplies last) and unveil a 21st Street/Pacific Avenue surfboard art installation to celebrate the City and our 60th anniversary, as well as welcome visitors to the resort area (installation date TBD).
  • Emergency Medical Services will feature volunteers and career members via social media who are 60 years of age and begin its 60th EMT Academy in January 2023.
  • Housing and Neighborhood Preservation will highlight via social media 60 partner organizations/individuals who are making an impact to make homelessness rare, brief and nonrecurring.
  • Libraries is celebrating “60 Reasons (Beyond Books) to Love Your Library,” spotlighting free library services for residents, including 3D printing, career coaching, personalized tech help, and local history and genealogy resources, plus items like board games, Wi-Fi hotspots, telescopes, GoPro cameras and digital scanners that residents can borrow with a library card.
  • VB Parks & Recreation Foundation invites individuals and businesses to make a positive impact for the next 60 years by planting a tree, installing a bike rack or sponsoring a park bench. Learn more about the Tree Buddies, Bike Buddies or Bench Buddies programs at Tree Buddies
  • Police will create a yearbook and have commemorative 60th anniversary badges and patches on uniforms.
  • Public Utilities will educate residents via social media on “How to Save 60 Gallons of Water Each Day.”
  • Public Works will distribute 60 reusable totes filled with reusable goodies to 60 people who visit the West Neck Recycling Center in January (in conjunction with Zero Waste Month).
  • The Virginia Aquarium & Marine Science Center will name stranded turtles rescued in 2023 after well-known VB landmarks, areas and icons.

For more information regarding the City’s 60th anniversary, visit

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